Posted: 04.12.2009
Updated: 08.12.2009
http://www.unlikelywords.com/2009/11/17/25-media-maxims-from-ken-auletta/
Ken Auletta from the New Yorker wrote a book about Google, “Googled: The End of the World as We Know It”? and before he published it, he cut the last chapter of 25 media maxims. Click the link above to read the chapter, or see below to see them in cribbed form. You might recognize the first maxim from Steve Jobs’ Stanford graduation address (video below via AllThingsD)