Robert Denton - Media and Design Consulting

Robert Denton - web strategist and designer

Perpetual nodesign in process…
the cobbler's shoes and all that.

All the Buzz that’s fit to sell?

Posted: 11.02.2010

Strangely I can imagine a scenario where I mention Coke, or Apple (well, not Apple as they don’t really converse), or Samsung(!) and suddenly I start seeing adds in my Buzz stream.

Has it happened already? Is this just a large medium for adverts or will it instead support the Conversation? Will brands be able to insert themselves into your stream without your approval just by commenting on posts? Twitter has helped conversations occur between disparate vectors, producers and consumers … I can see the Conversation between people who use products and people who make products getting better with the buzz model. I can also see it become annoying. Perhaps this all will serve to increase attention rather than what much of our social media has done which is to create a continuous partial attention to too much at one time.

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