Functioning Form – A Difference of Design
Functioning Form – A Difference of Design
As the fervor of harnessing %u201Cdesign thinking%u201D for strategic advantage and innovation continues, more firms are looking to reinvent themselves by becoming design-focused. In order to better define what this type of change actually entails, I%u2019ve tried to succinctly outline how design processes differ from traditional business processes. In addition to my thoughts, points from Tim Brown%u2019s Strategy by Design, Roger L. Martin%u2019s Creativity Runs Deep, and Richard Florida%u2019s Rise of the Creative Class are embedded within the following comparison.